The Creative Brief
New Creatives is an exciting new talent development scheme that offers commissioning opportunities for emerging artists to create new artistic works in film, or audio or interactive media, designed for BBC platforms.
We are looking for emerging talent with strong creative ideas and a drive to create and deliver their commissions. For this scheme, these will be South East based Artists between the ages of 16-30 who want to develop their original creative idea into a professional short film, audio or interactive media work.
New Creatives can come from any artistic discipline including: Dance, Performance, Comedy, Poetry, Spoken-word, Music, Rap, Writing, Film, Animation, Art, Visual Art, Storytelling and Game Design.
The BBC has a particular interest in opening up its platforms to new diverse talent by commissioning people who might not consider themselves artists or creatives, or who may have not been seen represented on screen, air or online before but have something to say and who may, with some professional support, collaborate to create something very special for BBC audiences – bringing mould-breaking ideas and perspectives that can help us experience, appreciate and understand the world in new ways.
The New Creatives will have the opportunity for their projects to be selected for a new broadcast strand BBC Introducing Arts which will showcase and introduce new artistic talent from across the UK, across BBC platforms – this might be on BBC Four, BBC Radio 3, BBC iPlayer, BBC Sounds or beyond. We’ll look to identify the best platform for each idea.
The New Creatives opportunity has been broken down into 3 specific strands. Film, Audio and Interactive. We’re looking for creative and thought provoking ideas for new works that are fresh and innovative proposals for short films, audio and interactive media that reflects on living in modern England in some way.
Tonally, they can be serious, comedic, absurd, challenging, provocative, abstract or polemic. All pieces should aim to be accessible to a wide audience, so should also have a clear, relatable idea or concept at its heart. We’re open to creatives who push the boundaries on what constitutes art, makes people think, and encourages new ways of understanding ourselves and the world we live in. We can accept any ideas that are not journalism or current affairs documentary.
Core characteristic we’ll be looking for in our commissions:
- Relevance: The ideas and themes that really matter to you and your community – however you might define it.
- Talkability: Shareable content that gets people talking
- Timeliness: Things that impact young people’s lives here and now
- Originality: Content can’t be derivative, only innovative